Project Details :
  • Date : Jan 1, 2014
  • Client : Decoratedbathroom sink
  • Skills : Offpage, Onpage
  • Category : SEO
– SEO CaseStudy

DecoratedBathroom.com is one of the leading designers of hand–painted bathroom sinks, toilets, tiles and accessories. Decorated Bathroom is based in suburbs of Fabulous Las Vegas; all of their sinks and designs are created by hand in the USA using the age–old tradition of ceramic decoration. Every one is a work of art made with love and great care.

THE CHALLENGE

DecoratedBathroom.com had some respectable rankings when they contacted BoostNest but were not ranked in the Top 10 on Google for several important keywords in a few of their important product categories. While the site ranked very well for long–tail keywords like hand-painted bathroom sinks and some of their niche categories, e.g. decorative bathroom sinks, they had little visibility for highly competitive phrases like “painted bathroom sink” and some existing rankings were in decline for terms like “hand painted sink ” and “handpainted sinks”. Their goal was to generate more traffic by ranking for more highly–searched competitive terms and regain their rankings that had slipped as more competitors moved into the market.

DecoratedBathroom.com lacked keyword–rich content on the site. Many of the product pages had no content at all. The site also lacked a search engine–friendly navigation, which made it hard for the search engine spiders to find the internal pages.

THE SOLUTION

Once an optimization strategy was devised and implemented for each of the pages, we quickly moved onto adding keyword–rich content at the proper density levels to each of the pages. We also created a new global navigation and implemented it into the site, making the previously buried product pages more accessible. This was supported by a link popularity campaign to increase the number of links coming into the home page and important category pages.

THE RESULT
Decorated_bathroon_2013_performance
Decorated_bathroon_2014_performance

After just 10 months, the site ranked on the first page of Google for all of the keywords they deemed most important: hand painted bathroom sinks, decorated bathroom company, decorated sinks etc. The client is very happy with the results. They have seen a boost in traffic to the site as well as sales. DecoratedBathroom.com is now moving forward with more optimization and a link popularity campaign so that they can improve their rankings even further.