Project Details :
  • Date : June 1, 2014
  • Client : Dr.Mathesul Orthodontic Specialties
  • Skills : Wordpress, jQuery, CSS3, html5, Ajax
  • Category : Design
– WordPress Website CaseStudy

The site in this case study, an info site for a dentist in Kalyani Nagar area(Pune India) , is a bit outside of Our usual niche (lifestyle/ Travel and Technology blogs, mainly). While it may not be quite the same as what we usually show around here content-wise, we wanted to show how just about any site can really benefit from a lovely, well-suited design and smart development by sharing just a couple of features and details from the project.


Dr. Mathesul was looking for a brand new easily manageable website (he didn’t have one at all previously) to help him drive business by clearly communicating what he’s all about and how to work with him, and that’s exactly what we accomplished with him soothing, warm, organic design and clear information structure.


As usual, a big priority for the site was making sure the content was well organized within the content management system (we used WordPress, no surprise there) and would be easy for Dr. Mathesul to maintain himself ongoing. He’s a busy man and his primary focus is on his patients, so the site needed to be intuitive and simple, as well as virtually unbreakable, while being completely flexible content-wise.


We created custom entry areas using the Advanced Custom Fields plugin for the home page so that the formatting could be handled in the code, leaving just the most basic content management to Dr. Mathesul:


He can even change the label and select a new page link for each of the four buttons across the middle, and almost all the text in the footer (and even the tagline in the header) can be edited in a site Options page. All this editable text and the clear content structure will also make it easier for search engines to index the site, boosting Dr. Mathesul's find-ability.


Most of the other pages use the same template, with the flexibility to show or hide content areas at will.

Each page has a “Page Customization” module where the subtitle can be defined. Each page also has its own sidebar blocks and Dr. Mathesul can add and remove as many as he wants (or not show any at all, by removing them all and leaving that area blank).

The Contact Us Page

The Contact page makes good use of both of those customization features, and includes a simple form generated with the Contact Form 7 plugin with Map of Location:
we would imagine the barrier to contacting a Dentist is already pretty high for many people, so we love Dr. Mathesul and our coder have made sure the site itself poses absolutely no barrier (and is actually very welcoming and encouraging). It’ll be easy for Dr. Mathesul to keep his information in the sidebar up to date and accurate by adding a module for a special announcement or editing his phone number, etc.


Home page is based on wide slider that scales to any width and looks perfect on mobile devices. It contains more descriptive components such as a Timetable, Custom Page header, Videos, Working hour pannel, contactus form etc. The home page is also available with small slider and hero unit.

Summary Of What We Did For Dr.Mathesul's Rebranding and Digital Presence
  • Logo rebrand and design
  • Mod Website Re-Design and Development
  • Transformation to user-friendly content management system, WordPress
  • Write Content
  • Create Images
  • Business Re-Branding Package for Social Media
  • On-Page Optimization
  • Copywriting for various pages
  • Paid Advertising Setup and Management
  • Video Posting
  • Email-Marketing, ETC.

Thanks for checking out Dr. Mathesul's website! we really think it’s a nice example of a clean, yet well-thought-out and nicely detailed site that keeps the goals in mind without sacrificing good design. In an easy-to-use package, of course!